eufemismo...

"I don't like words that hide the truth. I don't words that conceal reality. I don't like euphemisms, or euphemistic language. And American English is loaded with euphemisms. Cause Americans have a lot of trouble dealing with reality. Americans have trouble facing the truth, so they invent the kind of a soft language to protest themselves from it, and it gets worse with every generation. For some reason, it just keeps getting worse."